Assignment 4

Empathy in advertising is emotion that have in an advert.The emotion is either positive emotion or negative emotion.Creative ad is ad that show the empathy aspect to audience.

Local ad by Milo

Idea
Kid that show his enthusiasm in his school.

Concept
The concept show the benefit in Milo that give the children energy every day when you drink Milo.

Emotion
Positive- Happy,Energy and Smart

Rationale

Kid love chocolate drink especially in Malaysia who love Milo drink.The above ad tried to tell the audience that Milo drink will give kids energy through all the the day beside make children more intelligent.


International ad

Idea
Hugging between invisible donor and recipient.

Concept
The invisible donor picture is probably sign that the donor had death.The headline show to audience that most of recipient owe their life to their donor.

Emotion
Positive-Appreciate,awareness and alert.

Rationale
The ad tell audience the important of organ transplant.Organ transplant can give new hope to someone life and change their life.Beside that the ad show  awareness to audience importance of organ transplant.

Assignment 3

International TVC  

   

Idea: Old Spies use actor Terry Crews for their commercial.
Concept: The concept that Old Spies using is funny and crazy ad.This we can see in this above video and also use word "Power" as their slogan.This commercial in 2012 is show variety of Old Spies product and that funny concept will get the attention of Old Spies target audiences.



                                                                 Local TVC

Idea: Digi yellowman 

Concept: This 2005 commercial is popular back in the days with slogan "I will follow you".The concept show yellowman will follow everyone no matter where they went.This show the coverage of Digi that unlimited in whole world.This funny plus adorable commercial is introducing one of the best local icon in this country.

Assignment 2

Creative person that I chose is Paul McCartney from The Beatles.The reason is because he know how to produce and making good music.Paul McCartney and his best friend John Lennon is the backbone of The Beatles.Paul McCartney use his creativity by using his talent to produce and writing good song.Most of The Beatles song is never fade by time and can be hear by every generation.Every song he writing has meaning behind it.For example in this below song...

and also this song

                                        

Beside that for me creative person is using his talent in their area of expertise and for Paul McCartney his talent in music by not only producing music but playing music instrument show how creative he is.

“When you were young, and your heart, was an open book. You used to say, live and let live.” 

-Paul McCartney.

assignment # 1

"Doing business without advertising is like winking at a girl in the dark.You know what you are doing but nobody else does."

Meaning:Advertising is telling,encourage and persuade consumer about product or service.A successful advert will help the product being notify by consumer.The crucial part of an advert is consumer understand the message no matter how it present.Without advertisement it hard product or service to be know by consumer.

Below video show how local business use funny theme to attract the audience to like it.