Empathy in advertising is emotion that have in an advert.The emotion is either positive emotion or negative emotion.Creative ad is ad that show the empathy aspect to audience.
Local ad by Milo
Idea
Kid that show his enthusiasm in his school.
Concept
The concept show the benefit in Milo that give the children energy every day when you drink Milo.
Emotion
Positive- Happy,Energy and Smart
Rationale
Kid love chocolate drink especially in Malaysia who love Milo drink.The above ad tried to tell the audience that Milo drink will give kids energy through all the the day beside make children more intelligent.
International ad
Idea
Hugging between invisible donor and recipient.
Concept
The invisible donor picture is probably sign that the donor had death.The headline show to audience that most of recipient owe their life to their donor.
Emotion
Positive-Appreciate,awareness and alert.
Rationale
The ad tell audience the important of organ transplant.Organ transplant can give new hope to someone life and change their life.Beside that the ad show awareness to audience importance of organ transplant.
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